Ogilvy North America has formed two new strategic alliances with industry leading interactive marketing software company Unica, and marketing database solutions provider Pluris, to bring digital and data integration solutions clients.
These strategic alliances further Ogilvy’s ability to bring clients sophisticated customer data management and analytics solutions that enhance the design and management of 360 marketing programs that connect consumers with brands.
“We are dedicated to providing innovative strategies to use the vast amounts of customer marketing data that are available in this increasingly digital world. By leveraging the significant strengths of these leading technology companies we are able to make the promise of 24 X 7 digital marketing a powerful and profitable reality for our clients,” noted Marc Fleishhacker, Managing Director of Ogilvy Consulting – North America. “Unica and Pluris offer truly great, proven and cost effective solutions and we are looking forward to partnering with them further on behalf of our clients.”
As part of this new accord, Unica’s clients will have access to Ogilvy’s suite of Strategic Marketing Services and leading marketing strategy and analytics expertise. This alliance with Unica formalizes an existing relationship with both companies. A number of Ogilvy clients already leverage Unica’s award winning Affinium(R) software suite.
“The strategic alliance with Ogilvy benefits both Unica and our customers–providing access to Ogilvy’s world-class experience and knowledge in designing and implementing marketing programs that drive results,” said Yuchun Lee, chairman and CEO of Unica. “The combination of Ogilvy’s marketing prowess and Unica’s industry-leading interactive marketing technology is a significant asset for our customers.”
The strategic relationship with Pluris brings a new partner into the Ogilvy offering. Pluris is a leader in integrating disparate data sources and technologies to provide marketers highly scalable, world-class data and analytics platforms from which to make better marketing decisions.
Pluris will work with Ogilvy to enable data and analytics infrastructures that optimize offers and messages delivered to customers through digital and interactive media. Pluris’ experience in scaling technology solutions and support services to meet the needs of large marketing organizations with hundreds of users spread across multiple locations and lines of business is a key component of Ogilvy’s strategic approach.
“Our ability to manage real-time data platforms and embed analytics at the key points of customer interaction is specifically designed for innovative marketers like Ogilvy that are using interactive media and messaging techniques to bring brands and customers closer together,” said Bob Fetter, Senior Vice President of Pluris. “We are looking forward to expanding our close working relationship with Ogilvy.”