One of this year’s most buzzed-about Super Bowl television ads is also poised to create online video history. SoBe Lifewater’s “LizardLake” 3-D commercial will be the first 3-D HD video on YouTube. It will be released today prior to the big game broadcast at http://youtube.com/sobeworld.
Created and directed by Super Bowl veteran and brand guru Peter Arnell, the 60-second spot features the iconic SoBe Lizards dancing alongside football superstars Ray Lewis, Justin Tuck and Matt Light. It marks an encore performance for the rhythmic lizards, who took the Super Bowl by storm last year grooving to “Thriller” alongside supermodel Naomi Campbell.
“We are compulsive innovators, so are very thrilled to debut the Hi-Def 3-D experience to the global YouTube audience,” said Massimo d’Amore, CEO of PepsiCo North America Beverages. “The SoBelieve campaign continues to be an extraordinary multimedia, multiplatform event. From iTunes to NBC to the global YouTube platform, the lizards are everywhere.”
The online community has been anxiously awaiting the natural convergence of YouTube and 3D in High Definition. By bringing this 3-D HD video to YouTube, PepsiCo and its SoBe Lifewater brand have created the “must see” Super Bowl 2009 online event that savvy, fellow ‘collectors of cool’ will be clicking and sharing throughout the digital world.
For optimum viewing of the 3-D experience, over 125 million pairs of 3D glasses are being distributed by PepsiCo and are available now via 25,000 SoBe Lifewater retail displays in grocery, drug and other retail venues and are FREE to consumers.