FT launches ad campaign to promote series of interviews
The Financial Times has launched a bespoke advertising campaign to support a series of interviews this week with some of the world’s top leaders during the week of the G20 summit in London. The adverts will feature in a major push at UK newsagents, in Saturday’s FT Weekend and on FT.com.
The marketing campaign includes one colour advert featuring an exclusive interview with US President Barack Obama, and another featuring the world leaders who chose to talk to the FT first, including German Chancellor Angela Merkel, Japanese PM Taro Aso, India’s PM Manmohan Singh, South Korean PM Lee Myung-Bak and Cristina Fernández, President of Argentina.
“The FT has access to the world’s opinion formers, across the world of both business and politics, and this campaign underlines our unrivalled access,” said Caroline Halliwell, FT’s director of brand & B2B marketing.
In his interview with editor Lionel Barber, US managing editor Chrystia Freeland and White House correspondent Ed Luce, Mr Obama said: ”I read the Financial Times before other people read the Financial Times. Now it’s trendy and everybody carries around a Financial Times.”