Gen2Media Corporation (OTC Bulletin Board: GTWO), a fully integrated digital media, technology and marketing company, today announced that it has signed a License and Joint Venture Agreement with Regent Communications, Inc. (Nasdaq: RGCI) to create, develop and manage an ad-supported online television channel for each of Regent’s 60 U.S.-based radio station websites.
Leveraging Gen2Media’s proprietary, patented video publishing and content management program, each of Regent’s radio station web sites will feature its own individually-branded Internet television channel capable of providing listeners and Internet visitors with access to originally produced or syndicated video content and programming.
“Our partnership with Gen2Media enables our stations to enhance their music position in their markets with a high quality video experience. The syndicated content makes it easy and cost effective for each station to expand their local brand into the video space and the publishing tools make it possible for us to create and tailor channels to each station’s unique identity,” said Larry Downes, Vice President of Technology and Digital Media at Regent. “In addition, our sales people will have another powerful on-line marketing tool to offer our local advertisers.”
The parties have adopted a rollout schedule for the channels, beginning this month, starting with the Regent radio properties in Grand Rapids, Michigan: WLHT-FM 95.7 (Adult Contemporary); WGRD-FM 97.9 (Modern Rock); and WTRV-FM 100.5 (Soft Adult Contemporary). Stations serving Evansville, Indiana; Owensboro, Kentucky; Albany, New York; and Buffalo, New York will follow in April, May and June. All remaining stations will launch on a successive basis between July and December of this year.
Mary Spio, Gen2Media President, noted, “A key component of Gen2Media’s growth strategy is working with our corporate and media partners to launch highly customized online TV networks and to work with them to monetize those networks through engaging advertising and marketing programs that build brand loyalty and promote enduring customer retention. We are extremely proud of the success of our model, and we are thrilled to be working with yet another world class broadcasting organization like Regent.”
“Gen2 continues to set the standard for performance, quality and effectiveness in the online media space, as demonstrated by our growing list of blue chip media partnerships and by the millions of satisfied customers that visit our network and enjoy our content each month,” added Gen2Media Chairman and CEO Jim Byrd. “We are very pleased to welcome the fine people at Regent to the Gen2Media family.”
As a full end-to-end content producer and distributor, Gen2Media licenses and syndicates a library of digital content and original programming that has been processed through its proprietary, patented encoding technology. Gen2 then provides its clients with an easy-to-use system for managing their own online custom TV channel that is compatible with their existing scheduling software and includes proprietary features such as time-of-day programming, seamless playback, drag-and-drop video management and ad loading. In addition, Gen2 provides turnkey management and marketing solutions to help its clients maximize traffic and viewership of the channels. Finally, the analytics and referral engine inherent in Gen2′s Digital Video Publisher Application provides real-time tracking and robust reporting capabilities of critical performance and user behavioral metrics.