JWT Inside, one of the world’s leading employment marketing and internal communications agencies, was recognized at the world’s largest advertising competition with a Silver ADDY Award in the National/Regional Television category for its :30 spot developed for U.S. Border Patrol.
On Thursday, March 19, the Advertising Club of Metropolitan Washington (DC Ad Club) celebrated the 41st annual ADDY Awards recognizing the best in creative excellence in advertising in the metropolitan area. JWT Inside won among the 843 entries.
The brand campaign developed by JWT Inside, “Protected By”, tells the story of the U.S. Border Patrol and their commitment to the country and the citizens they so proudly serve. “The television spot was the first piece to a complete campaign. It was filmed with beautiful and touching vignettes showing a community protected by agents of the U.S. Border Patrol, who look out for your family as they do their own,” said Mary Olson, Executive Creative Director, JWT Inside.
The “Protected By” brand launched with a new logo and Web site; rich media interactive and online display ads; as well as print, outdoor and radio advertisements. “The combination of each element had a role in the success of the campaign – the television spot was integral part of the campaign and it is an honor to receive such recognition,” said Käthe Downs, Client Director, JWT Inside.
In addition to the U.S. Custom Border Patrol, the JWT Inside Washington, D.C., office works with multiple government agencies, including the U.S. Department of State, National Institutes of Health, International Monetary Fund, and the U.S. Department of Education.