As it marks its 30th anniversary on April 1, Nickelodeon scored a major milestone in first quarter ’09, finishing as basic cable’s top total day network for kids, tweens and total viewers (P2+) — its 56th consecutive quarter at number one, marking the longest run of its kind. With double- to triple-digit leads against its closest competitors, Nick averaged a 3.6/1.2 million K2-11 and 2.3 million P2+ in 1Q, led by number-one kids’ shows iCarly and SpongeBob SquarePants (NMR 12/29/08-3/29/09). Nickelodeon also scored the top three kid and tween telecasts on cable for the quarter: Nickelodeon’s 22nd Annual Kids’ Choice Awards .
Additionally, Nickelodeon Kids and Family TV networks – NOGGIN, The N, Nicktoons Network, and Nick at Nite — all posted their best first quarter performances ever and delivered solid year-over-year growth. Across the entire Nickelodeon Kids and Family Group portfolio, the Group’s television properties reached an average of 26.2 million K2-11 (source: NMR NPower 12/29/08-3/29/09) each week in first quarter — more than any other kids’ brand.
Nickelodeon’s 2009 Kids’ Choice Awards (Saturday, March 28) slimed its way to become basic cable’s number-one telecast of 2009 with kids and tweens. The star-studded telecast set a new record as the biggest Kids’ Choice Awards to date, drawing a record 7.7 million total viewers (P2+) and earning its highest ratings ever among kids and tweens.
iCarly is basic cable television’s number-one show for kids 2-11, kids 6-11 and total viewers for 1Q. iCarly’s “iLook Alike” (March 7, 2009) is the year’s number-two cable telecast with kids, behind only Nickelodeon’s 2009 Kids’ Choice Awards. iCarly’s “iKiss” (Jan. 3, 2009) follows the Kids’ Choice Awards as the year’s number-two telecast with tweens on cable television. iCarly’s ratings are up +63% with K2-11 (8.8/3.1 million K2-11) and up +104% among tweens (10.2/2.2 million T9-14) over last year. iCarly is the highest-rated program with K6-11 and T9-14 on Saturday nights.
Nickelodeon’s premiere of the CGI-animated series The Penguins of Madagascar (Saturday, March 28) broke records as the most-watched series premiere in Nickelodeon’s history with 6.1 total million viewers (P2+), delivering the most kids 6-11 for an animated series premiere on Nick, and the best new series premiere performance ever with tweens.
True Jackson, VP is television’s second highest-rated show for kids 6-11 and tweens 9-14 on Saturday nights, behind number-one iCarly. True Jackson, VP ratings are up +24% among K6-11 (7.2/1.5 million K6-11) and +40% among T9-14 (6.3/1.3 million T9-14) year-to-date.
Celebrating its 10th anniversary this year, SpongeBob SquarePants is the number-one animated show with kids 2-11 for the quarter. SpongeBob SquarePants has been the number-one animated program with kids 2-11 for more than seven consecutive years.