Home » Archive for March, 2009
U.S. Health & Human Services and Ad Council Launch Lupus Awareness Campaign
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Eighty percent of young women in the United States say they have little or no knowledge of lupus, according to a national online survey released today by the Ad Council.
In an effort to raise awareness of lupus among women who are at greatest risk for the disease, the U.S. Department of Health and Human Services’ Office on Women’s...
Lars Bastholm named Ogilvy Chief Digital Creative Officer
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Lars Bastholm has joined joining Ogilvy North America in a specially created role as Chief Digital Creative Officer with responsibility for Ogilvy’s digital creative work across North America.
In making the announcement, Carla Hendra, CEO of Ogilvy North America said, “Lars is the hottest digital creative talent in our industry,...
Krups Names Marc USA Agency of Record
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Krups , 152-year old manufacturer of premium coffee makers, espresso machines, blenders, mixers and toaster ovens, has named Marc USA its agency of record. The agency now spearheads marketing and PR efforts for all Groupe SEB high end cookware and appliance brands, including All-Clad and Lagostina as well as Krups.
Marc USA’s 2009...
Glam Media Launches Twitter & Facebook Micro-Blogging Service
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Glam Media, Inc has launched Tinker.com , the first micro-blogging platform for people to find, follow, filter, create and share real-time conversations on events and breaking news. Tinker brings context, filters and curation to micro-blogging — and is the first safe monetization model for brand advertisers. Glam Media also unveiled...
Ad spends in US and Canada to fall 1-2 % by 2010
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Carat, the leading independent media communications agency, has issued new forecasts for global advertising expenditure in 2009 and 2010.
Carat’s new prediction for worldwide expenditure this year is a fall of -5.8%, with a small return to growth of 0.7% for 2010. 2009’s forecast declines are led by negative growth in almost every major...
BBDO/Proximity Asia Announces Alliance With MobileBehavior
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Proximity and MobileBehavior have announced an alliance that will offer clients of both Omnicom-owned agencies a best-in-class, fully integrated mobile marketing arm that combines the skill sets of each and expands on BBDO/Proximity’s award-winning digital services. MobileBehavior will immediately begin embedding experienced new hires...
Endemol partners MirriAd to exploit embedded advertising opportunities
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MirriAd , the embedded advertising specialist,has announced that it has extended its global partnership reach with Endemol to exploit embedded advertising opportunities. The new deals follow MirriAd’s joint venture with Endemol India and cover the Latin American and Hispanic markets, and Spain. They are expected to produce revenues...
WAN Condemns UN Council’s Decision on Defamation of Religion
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The World Association of Newspapers and World Editors Forum have condemned a resolution approved by the United Nations Human Rights Council on “defamation of religion,” calling the measure an attack on the basic human right of freedom of expression.
“This decision brings discredit on the UN Human Rights Council, which should not...
The International Herald Tribune reveals new look Newspaper
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The International Herald Tribune (IHT), the global edition of The New York Times, has launched two major product innovations for its worldwide audience of digital and newspaper readers.
A new online Global Edition at global.nytimes.com combines the international voice of the IHT with the worldwide breadth of reporting of The Times and the...
Comedy Central to air April Fools’ Day specials
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The fourth grade boys are the victims of an April Fools’ joke in an all-new episode of “South Park” titled, “Eat, Pray, Queef,” premiering on Wednesday, April 1 at 10:00 p.m. on Comedy Central.
Someone played an April Fools’ joke on the boys and it didn’t go over well. Butters is incapacitated, Cartman...