ALDO names BPCM as Agency of Record
ALDO has announced the appointment of BPCM as their U.S. PR agency. BPCM will be handling all press work in the USA and will act as strategic consultants on the Aldo Fights Aids campaign and other new initiatives out of its New York and Los Angeles offices.
“BPCM’s passion for our brand, desire to ‘open doors’ to certain key editors and tastemakers, and their dynamic and well-accomplished west coast office were all key factors in our decision to partner up” says Douglas Bensadoun Creative Director of Aldo Global Retail.
“BPCM is thrilled to be working with ALDO. We feel that ALDO’s on-trend affordability and quality will set ALDO apart from their competitors in the current economic climate. We are excited to be a part of such a charitable and innovative company. BPCM’s expertise in brand positioning, fashion and lifestyle public relations, and creating innovative partnerships will enable us to bring ALDO to the forefront of high street fashion,” say Vanessa Weiner von Bismarck and Carrie Ellen Phillips founders of BPCM Worldwide.
ALDO is a privately held company that specializes in high-quality fashion shoes and accessories. Built on the core values of Love, Integrity and Respect, the company places a premium on working to enrich the communities in which its employees live and work. Founded in 1972 by Aldo Bensadoun, the ALDO Group operates over 1,300 stores in over 45 countries throughout the world, including Canada and the USA, as well as regions of Europe, The Middle East, Australia, Africa and Asia.