Euro RSCG Discovery, the North American data analytics, CRM and behavioral marketing agency network of Euro RSCG Worldwide, has announced Bruce Wilkinson has joined the agency as Senior Vice President, Sales, effective immediately. Based in the network’s Chicago headquarters, Wilkinson will oversee new business and sales for both American Student List (ASL) and Euro RSCG Discovery offerings. He will report directly to Zain Raj, CEO.
“Bruce brings a wealth of knowledge and experience in consultative selling, new business development and marketing to Euro RSCG Discovery,” said Raj. “I am confident that Bruce’s experience and knowledge will make him a tremendous asset to the agency, ASL and our clients.”
Wilkinson will join the agency’s team of top-tier business strategists, patent-holding marketing analysts, award-winning technologists and leading creatives, to deliver data-driven behavioral marketing programs that drive measurable business impact, both in the short term and as a long-term sustainable marketing strategy.
Wilkinson joins Euro RSCG Discovery at a time of rapid growth. Over the last year since Raj took the helm as CEO of the North American network, the agency has expanded dramatically, growing from two offices to five and forming a strategic alignment with ASL, the nation’s leading provider of student and youth marketing data. The network has offices in Chicago, Wilton, Conn., Richmond, Va., Baltimore, Md., and Mineola, N.Y., offering unified behavioral marketing and creative capabilities.
Prior to joining Euro RSCG Discovery, Wilkinson was Vice President and Business Development Leader at Experian in Chicago. Previously, he held senior positions with leading companies including GE, HSBC and Citigroup.