comScore, Inc. , a leader in measuring the digital world, today revealed that financial services sites, such as those offering banking and stock trading services, are the most popular among European mobile subscribers older than 55, while teenagers are more likely to visit social networking, entertainment and even comic sites on their mobile devices. Not surprisingly, however, younger users tend to access any Internet content much more frequently than their older counterparts.
The latest numbers from comScore illustrate that older mobile Internet users skew towards practical, utilitarian sites, such as those providing financial services, weather and traffic information. Younger users, on the other hand, use their mobile phones more to access social network sites and entertainment content. Categories such as search, weather and news are universally popular, and social networking is the most popular type of content for all subscribers under 35. For those 35 to 44, search is the most popular activity, while weather is the top site category among those over 55 years of age.
comScore also reported the relationship between age, gender and mobile handset ownership. Teenage mobile subscribers age 13 to 17 are more likely to own an LG or Sony Ericsson device, while 18 to 24-year-olds are 80 percent more likely than the average mobile subscriber to own an iPhone. While BlackBerry and iPhone users skew male, women more commonly own a Samsung or LG device.