Heritage Media to install outdoor LED Video Billboard at McMahon Stadium
Heritage Media Corporation has announced that its North American operating subsidiary, Screen Giant Media Corporation, has entered into an agreement to install and operate its second outdoor LED video billboard at Calgary’s McMahon Stadium, home of the 2008 Grey Cup winning Calgary Stampeders.
The two billboards overlook one of the major high-traffic arteries in Calgary. With the University of Calgary only a few blocks away, pedestrian traffic is also high. McMahon Stadium attracts over a million visitors a year to the many sporting events, community events and concerts it hosts.
For the past several years, Screen Giant’s first McMahon billboard has delivered customized outdoor video advertising services for dozens of clients, including blue-chip organizations Coca-Cola, Westjet Airlines, Warner Brothers and Alberta Treasury Branches. These clients gained significantly increased brand exposure and message retention as a direct result of this highly effective digital medium.
Heritage Media Corporation intends to establish a global network presence in order to maximize the reach and value of its outdoor video advertising services.