AT&T has announced the appointment of Esther Lee as senior vice president-Brand Marketing and Advertising, AT&T Operations, Inc. In this newly created position, Lee will oversee all brand marketing and advertising creative and media strategy for the world’s largest telecom company.
“We’re pleased to have one of the top leaders in brand marketing and advertising join AT&T at a time when new mobile and Internet technologies are redefining how people communicate and connect,” said Cathy Coughlin, senior executive vice president and global marketing officer, AT&T Inc. “Esther has an outstanding track record of global brand management, strategic execution and creative excellence, and she’s a terrific addition to our leadership team.”
Prior to joining AT&T, Lee served as Chief Executive Officer of North America and President of Global Brands for Euro RSCG Worldwide, where she was responsible for managing the network’s 23 North American marketing and advertising services companies and 42 global brands. Previously, she served five years as Global Chief Creative Officer for The Coca-Cola Company where she led creative strategy and development of fully-integrated campaigns for global brands and the operating models to support their global application.
“As someone who believes in the power of brands to help drive shareholder value, I cannot think of a more exciting opportunity or a better time to lead this effort at AT&T,” said Lee. “The pace of innovation in the industry and our leadership within it allow AT&T to provide a new kind of partnership between the brand and millions of people. I look forward to joining this Fortune 10 company in driving brand, creative and operational excellence in support of customer relationships at every touchpoint.”
Lee will be based at AT&T headquarters in Dallas.