Bunchball appoints Amy Richards as Sr VP Product Marketing
Bunchball, a marketing technology company that helps sites unlock proprietary revenue streams and measure and drive consumer engagement, announced today a significant expansion of its leadership team with the addition of Amy Richards as Senior Vice President of Product Marketing, joining from Google; and David Tyler as Senior Vice President of Sales, joining from WeeWorld. The company, which this month moved into more expansive offices in Silicon Valley, is experiencing rapid growth and continues to attract and retain talent as it expands, despite the challenging economy.
“Our ability to attract rock stars like Amy and David, who have an impressive breadth and depth of experience in publishing, advertising, marketing, and technology, positions us well to address the critical need of publishers and marketers for meaningful engagement with and insight about their consumers,” said Peter Daboll, CEO of Bunchball. “Their commitment to join Bunchball underscores our opportunity to change how consumer marketing works. Using Nitro technology with our proprietary data and consumer insight, we’re proving that we can create and strengthen relationships between brands and consumers.”
“Amy Richards is one of the foremost experts in driving monetization for the publisher community, and her experience with Doubleclick/Google, Yahoo!, and other dominant Web brands is invaluable. David Tyler is a born sales leader with deep and highly relevant sales and business development experience in publishing, media and technology,” Daboll added.
Richards said: “While most of the industry focuses on optimizing low-value remnant ad inventory, Bunchball is poised to help publishers leverage and create more of what is most valuable to them and their marketing partners – the content, the audiences and the brands. The opportunity to be part of such an innovative yet simple solution to the problem I’ve spent most of my career working to solve was irresistible.”
Tyler views the current market as an inflection point for online. He stated: “Bunchball has created the Nitro platform, which allows brands to more deeply engage with high-value users. Nitro has proven its ROI with top-tier online publishers and is primed to scale both domestically and internationally. It is the perfect time to be joining the company, and I’m excited to apply everything I’ve done in my career to building out the sales team and expanding Bunchball’s footprint globally.”