Everything Channel, a division of United Business Media, has announced that its flagship media outlet, CRN Magazine, and its online companion ChannelWeb has been recognized as the most influential business-to-business advertising vehicles in publishing. This is the third consecutive year that Everything Channel has been recognized on the Media Power 50 list, produced by Crain Communications Inc.
CRN Magazine, the longest standing channel-focused publication in the world serving the indirect sales channel, delivers Channel analysis, technology insight and management strategy, while ChannelWeb, the No. 1 online community for solution providers, delivers breaking news, in-depth analysis, tools, video and NetSeminars. According to BtoB, “ChannelWeb is the unrivalled leader in covering the channel.”
“We are pleased that BtoB magazine has recognized both CRN and ChannelWeb as the most influential business-to-business advertising vehicles. Being named to this list validates our continued commitment to technology marketers and our audience,” said Robert Faletra, Chief Executive Officer, Everything Channel.
In making the selections for the Media Power 50, which was published in the May 4 issue, BtoB editors and reporters employed both objective and subjective criteria. They evaluated data such as ad revenue and audience, and interviewed top media buyers, advertisers and industry analysts for their opinions on the most powerful and targeted b-to-b advertising venues. This year for the first time BtoB merged online and print properties, recognizing them as a single entity.
Other media outlets named to the annual Media Power 50 include The Wall Street Journal, The Economist, Forbes/Forbes.com and BusinessWeek.