Discovery Communications has appointed Jennifer Iras as vice president, affiliate and national accounts marketing, Domestic Distribution. Iras will manage all marketing relationships with cable, satellite and advanced-technology distributors, overseeing all day-to-day interactions and marketing negotiations. Today’s announcement was made by Jennifer Dangar, senior vice president, Domestic Distribution, to whom Iras reports.
“Jennifer’s stellar track-record of success, coupled with her wealth of sales and marketing expertise, makes her a perfect fit for this position,” said Dangar. “A well regarded and devoted member of the industry, Jennifer has a keen understanding of distributors’ and programmers’ needs alike. She will be a tremendous asset in creating strategic marketing opportunities that leverage the strength of Discovery’s quality brands to drive distributors’ businesses.”
In this role, Iras will oversee development and execution of all affiliate marketing and public affairs initiatives for Discovery’s 13 domestic networks, including OWN: The Oprah Winfrey Network, plus Travel Channel and BBC America, as well as Discovery’s VOD, broadband, mobile and Discovery Education offerings. She will also develop and lead marketing solutions and brand-building opportunities for the field sales and national accounts marketing team.
Most recently, as vice president, network distribution and development for Comcast Networks, Iras identified and negotiated distribution of Comcast Networks’ advanced services to traditional and non-traditional video programming providers, including MSOs, hotels, telcos, mobile, in-flight and over-builders.
Previously, Iras spent six years with Turner Broadcasting, serving last as regional vice president, Central region for Turner Network Sales. In this role, she directed distribution and marketing efforts in 14 states, representing over 18 million subscribers. Prior to Turner, Iras served for three years in various affiliate marketing roles with Discovery Communications.
An active member of the cable industry and a champion for women in the workplace, Iras is involved with Women In Cable Telecommunications, the Cable & Telecommunications Association for Marketing and is a founding member of Dress for Success – Philadelphia.
Iras holds a bachelor’s degree from Michigan State University. She is based at Discovery’s world headquarters in Silver Spring, Md.