Mangos bags 6 HMR Awards
Mangos, a full-service advertising agency, has won six awards in the 26th Annual Healthcare Advertising Award competition, sponsored by the Healthcare Market Report, the National Newspaper of Healthcare Marketing.
Mangos distinguished its work from that of more than 3600 entries in the competition and was honored with three gold, one silver, and two bronze awards. The Mangos awards centered on large-scale projects created for engineering giant Siemens Healthcare and endoscopic solutions provider, Olympus America, Inc.
Included in Mangos’ winning submissions were advertising and collateral for two new hearing aids from Siemens: Vibe and Life. Targeting a distinct consumer mindset, Mangos positioned Siemens Vibe as a fashion statement for people who aren’t afraid to stand out. And the brochure they created for Siemens Life, which won a gold, positioned that product as a discreet option for people who appreciate style and design.
Mangos’ campaign for Siemens new molecular imaging technology, IQ-SPECT, was also recognized with a gold. The integrated campaign, which included print advertising, sales materials and an animated video, demonstrates why quicker, more accurate data acquisition is the smart choice when it comes to SPECT imaging.
HMR also gave a gold award to an innovative trade show “sculpture garden” of larger than life endoscopy devices, which Mangos created for Olympus. Additionally, a brochure to help launch Olympus’ consulting services to healthcare providers received praise.
Bradley Gast, President and CEO of Mangos, remarks, “Because the world of healthcare is a complex one, our clients appreciate the fact that we have experience across the healthcare continuum, from complex imaging technology and drug distribution to healthcare information systems and patient care.”
The six HMR awards are added to the 15 ADDY (Philadelphia Regional Ad Club) awards earned by Mangos earlier this year.