TNT, TBS and truTV – all part of Atlanta-based Turner Entertainment Networks – are unveiling a broad slate of programming today, including new projects in development from industry giants Steven Spielberg and Steven Bochco and box-office star Kevin James.
Turner’s Upfront event today in New York marks the second-straight year TNT, TBS and truTV present in the midst of what was once a week solely for broadcasters.
“Our networks are continuing to grow as rivals to broadcasters, with original programming that reaches a wide spectrum of viewers,” said Steve Koonin, president of Turner Entertainment Networks. “With TNT, we are delivering on our promise to air original programming three nights a week. TBS is offering shows that attract young viewers and a diverse audience, while truTV continues to expand its lineup of exciting original series.”
“More people are watching television than ever before, driven by ad-supported cable networks, and the medium remains a great place for advertisers and the best way to reach a mass audience,” said David Levy, president of ad sales, distribution and sports, Turner Broadcasting System, Inc. “With reach that rivals broadcast and our continued investment in original programming, our portfolio of entertainment networks provides tremendous value for our advertising partners’ media budgets. Our clients are demanding more and know they can turn to Turner Entertainment Networks and utilize the power of our brands, our programming and our strategic marketing partnerships to help drive attention to their brands.”