Carabiner Communications, a public relations firm serving start-up and fast-growth technology companies, has made available a new white paper to help business-to-business (B2B) companies launch social media programs to connect with prospects and customers.
Entitled “Social Media: How B2B Companies Can Connect,” the new paper explores the evolving social media landscape and explains in detail how companies can launch their own social media campaigns. Also discussed in the paper are key questions executives should ask before starting, how their companies can participate, and how to measure results.
This follows Carabiner’s March launch of its social media and video service, SocialConnector(SM), which helps clients build and integrate social media tools and content into their online communications campaigns. Since launching its new service, the firm has been successful helping its clients incorporate social media into their marketing campaigns.