DDB Brazil and Tribal DDB Worldwide took home top honors at the 2009 International Advertising Festival at Cannes. DDB Brazil was recognized as Agency of the Year, while Tribal DDB in Amsterdam was awarded the Film Grand Prix for the Philips interactive film “Carousel,” an award that Advertising Age called “a clear admission the age of interruption is over” and that the festival said recognized work being done on all screens, not simply television.
Also winning at Cannes was DDB&Co. Istanbul, which was the No. 3 ranked agency in the world, clearly bringing to life the DDB network mantra that great creative work can and does come from anywhere around the globe.
Volkswagen, the Festival’s 2009 Advertiser of the Year, also cited DDB, among others, as part of a partnership that consistently has produced outstanding work even in difficult times.
In total, DDB agencies won 52 Lions, tying for the most Lions won and earning the second most total points of any network.
“Both Agency of the Year and the Grand Prix in Film are tremendous honours and I want to thank DDB Brazil’s Sergio Valente, Tribal DDB’s Chris Baylis, our Philips Global Creative Director Neil Dawson, their teams and all our other offices that won Lions for bringing this recognition to DDB,” said DDB Worldwide Chairman and Chief Creative Officer Bob Scarpelli. “Our network has proven once again that creativity is the most powerful force in business and DDB is one of the most creative forces in our industry.”
DDB Worldwide President and CEO Chuck Brymer noted, “In all respects DDB truly traveled the high road last week at Cannes. It was a remarkable week in terms of wins as well as content: our presentation with Barack Obama Campaign Manager David Plouffe, for example, was widely regarded as one of the best seminars of the conference.”