Home » Archive for June, 2009
comScore to Provide Common Short Code Media Monitoring for CTIA
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comScore, Inc. , a leader in measuring the digital world, has announced that it had been selected through a contract with Wireless Media Consulting (WMC) to monitor common short code (CSC) promotional materials for CTIA-The Wireless Association in order to validate that promotional materials used to market short codes comply with the industry’s...
NBC News bags five 2009 Edward R. Murrow Awards
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NBC News has been honored with five 2009 Edward R. Murrow Awards, more than any other television network. The national winners were announced today by The Radio-Television News Directors Association (RTNDA). The awards will be presented at the annual RTNDA Awards Dinner in New York on October 12, 2009.
NBC News and “Nightly News with...
Virgin Media And Universal Pictures Launch “Picturebox” Movies-On-Demand Service
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Virgin Media and Universal Pictures today announce the launch of PictureBox, the leading movies-on-demand TV subscription service, on Virgin Media’s TV platform.
From July, the PictureBox service will be available to Virgin Media’s 3.6 million TV subscribers for £5 per month and provide a broad selection of recent and library feature...
MTV Games Appoints Scott Guthrie EVP and General Manager
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Van Toffler, President, MTV Networks Music & Logo Group, has announced two key executive appointments for MTV Games, a unit of Viacom Inc.’s (NYSE: VIA and VIA.B) MTV Networks. Scott Guthrie, formerly Executive Vice President of Publishing for THQ, joins MTV Games as its new Executive Vice President and General Manager to lead the...
80% Americans go online to socialize :Research
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According to the Ruder Finn Intent Index, more than 4 in 5 people (80%) go online to socialize, which is twice as many as those who go online to shop or do business. Online business isn’t dead but marketers who can’t connect with their consumers’ intent do so at their own peril.
“Intent is the new demographic,”...
BBDO Worldwide Wins Network of the Year at Cannes
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For the third year in a row, BBDO Worldwide won Network of the Year honors at the 56th International Advertising Festival in Cannes, regarded as the preeminent advertising competition in the world.
Twenty-one BBDO agencies combined to win 52 of the coveted Lions, with work for 34 clients, spanning all forms of communication from Cyber to...
Relations PR & Marketing Named Agency of Record for Shoppes at Avalon
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Relations PR & Marketing, an independent PR agency based out of Tampa,has announced that it has been selected as agency of record for the Shoppes at Avalon, a retail development of Stiles Realty, one of Florida’s premier providers of commercial real estate services.
Relations PR & Marketing will lead the company in expanding...
Bausch & Lomb Kicks Off U.S. Consumer Online Marketing Campaign
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Bausch & Lomb has initiated a national multimillion dollar consumer online marketing campaign surrounding the U.S. launch of SofLens daily disposable contact lenses. This multi-faceted campaign targets adults ages 25 to 34 and is designed to generate knowledge and interest in the benefits of wearing daily disposable lenses.
“With...
David J. Moore elected Interactive Advertising Bureau Chairman
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The Interactive Advertising Bureau (IAB) has announced that its Board of Directors has elected a new Chairman, David J. Moore, Chairman & Founder of 24/7 Real Media, and Vice Chairman, Neil Ashe, President of CBS Interactive. Moore, who has served on the IAB’s Board of Directors and its Executive Committee since 2001, was elected...
IFJ Condemns Crackdown against Media in Palestine
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The International Federation of Journalists (IFJ) today called on the Palestinian Authority in the West Bank and the Hamas government in the Gaza strip to release Palestinian journalists who have been arbitrarily detained by their respective security forces.
“We condemn this latest crackdown against journalists in Palestine,”...