The Cannes Lions International Advertising Festival has announced the winners of the Media, Outdoor and Radio Lions were announced.The Media Jury shortlisted 211 entries out of the 1840 competing and awarded 122 winners. Of the 4498 entries in the Outdoor category, 512 made it to the shortlist with 69 selected as winners. From a total of 1153 entries in the Radio category, 33 winners were honoured from a shortlist of 167.
JWT JAPAN, Tokyo took home the Media Grand Prix for Nestlé’s ‘Kit Kat Mail 2009’. The Outdoor Grand Prix was awarded to TBWA\HUNT\LASGARIS, Johannesburg for The Zimbabwean campaign ‘Fight the Regime’, ‘Cheaper than Money’, ‘Trillion Dollar Billboard’, ‘Z$250 000 000’ and ‘Wallpaper’.
NET#WORK BBDO, Johannesburg won the Radio Grand Prix for the ‘Dancer’, ‘Dog’ and ‘Ferret’ campaign for Virgin Atlantic Airline. Media Agency of the Year was given to Dentsu Tokyo, Japan.
Also announced were the Gold winners of the Young Lions Media Competition which went to the Australian team made up of Lauren Cassar, Communications Strategist and Tristan Burrell, Media Planner, both from Universal McCann.
20 Gold, 30 Silver and 71 Bronze Lions were awarded in the Media category. The Outdoor Jury awarded 11 Golds, 21 Silvers and 35 Bronze, whilst trophies in the Radio category reached 1 Gold, 2 Silvers and 11 Bronze.
The Media Jury was chaired by Nick Brien, President and Chief Executive Officer of Mediabrands; Outdoor was led by Akira Kagami, Executive Officer and Global Executive Creative Director of Dentsu; Matthew Bull, Chief Creative Officer of Lowe Worldwide was the Jury President for Radio.