TNT Scores Three New Ad-Supported Cable Records

TNT garnered personal-best monthly deliveries for the network in primetime among adults 18-34 (997,000); viewers (3,560,000); and households (2,634,000), ranking as ad-supported cable’s #1 network for May in all three categories.  The network also scored personal-best monthly deliveries in total day among adults 18-34 (409,000); viewers (1,527,000); and households (1,230,000).
 
TNT’s extraordinary performance for the month was driven primarily by record-breaking viewership for its coverage of the 2009 NBA Playoffs.  As reported yesterday, TNT’s NBA Playoff coverage averaged a 3.1 national household rating for 43 games, up 19% over last year.  The NBA Playoffs also delivered 4,714,000 total viewers for TNT, a 24% increase compared to last year.
 
TNT netted several milestones during the 2009 NBA Playoffs, including the most watched NBA cable telecast of all time and the most watched cable telecast for the year-to-date (Game 4 of Eastern Conference Finals, Orlando Magic vs. Cleveland Cavaliers) – 10,075,000 viewers); the most watched first round game in cable history (Game 7, Chicago Bulls vs. Boston Celtics); the most watched second round NBA Playoff game in cable history (Game 7, Orlando Magic @ Boston Celtics); and the most watched first round in cable history.
 
Wrapping up this past weekend, TNT’s exclusive coverage of the 2009 NBA Eastern Conference Finals averaged a 5.4 national household rating, a 29% increase over its 2008 Western Conference Finals coverage.  The Finals also scored an increase of 36% in total viewers (8,633,000) and a 29% rise in households (6,143,000).   When compared to last year’s Eastern Conference Finals on ABC/ESPN, TNT’s 2009 coverage yielded a 35% increase in national household rating (4.0) and a 45% increase in total viewers (5,964,000).
 
TNT, one of cable’s top-rated networks, is television’s destination for drama and home to such original series as the acclaimed and highly popular detective drama The Closer, starring Kyra Sedgwick; Saving Grace, starring Holly Hunter; Raising the Bar, with Mark-Paul Gosselaar, Gloria Reuben and Jane Kaczmarek; Leverage, starring Timothy Hutton; Hawthorne, with Jada Pinkett Smith; and Dark Blue, starring Dylan McDermott.  TNT also presents such powerful dramas as Bones, Cold Case, Law & Order, Without a Trace, ER and Charmed; broadcast premiere movies; compelling primetime specials, such as the Screen Actors Guild Awards®; and championship sports coverage, including NASCAR and the NBA.  TNT is available in high-definition.

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