Expedia.com has selected The Martin Agency as its new advertising agency of record. The Martin Agency will be responsible for Expedia.com’s advertising including broadcast, print, radio, and digital brand marketing. Media planning and buying and PR were not included in the scope of this review.
The Martin Agency was selected from a field of over 100 [...]
Discovery Communications is collaborating with FLO TV Incorporated, a wholly owned subsidiary of Qualcomm Incorporated , to bring Discovery Channel’s Shark Week to its award-winning FLO TVTM live mobile TV service.
FLO TV’s dedicated Shark Week channel is a mobile destination for cable’s longest running programming event, featuring four full-length premiere programs from this year’s network line-up, [...]
On Saturday, August 1st, MTV will celebrate its 28th birthday by giving Michael Jackson fans the ultimate present — three all-new tribute shows about the pop superstar. Viewers will see a mix of interviews, music videos and more about the artist throughout the day.
This historic event kicks off at noon ET/PT with the world premiere [...]
Indoor Direct, Inc., which operates a national restaurant digital TV network, has announced that recognized media industry executive Charlie Rutman has joined its board of directors. Rutman has been a leading media planning and buying executive for more than 30 years.
During his career, he has been involved with several high-profile and influential advertising and marketing [...]
PR Newswire has announced the acquisition of The Fuel Team, a Denver-based website software company whose award-winning technology has powered PR Newswire’s online newsroom and investor room tools since the two companies entered into a strategic partnership in 2004.
Today, hundreds of small, medium and large organizations including Bank of America, AON, Dow Jones Enterprise, and Siemens, [...]
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, has announced financial results for the second quarter of 2009.
Revenue in the second quarter was $31.4 million, exceeding the company’s prior guidance range of $30.8 to $31.3 million. GAAP income before income taxes was $2.6 million in the second quarter, above the company’s previously [...]
Jeff Junge has been promoted to Senior Vice President, Business Management, Warner Bros. Home Entertainment Group, it was announced today by Kevin Tsujihara, President, Warner Bros. Home Entertainment Group.
In his newly elevated post, Junge will continue to drive mergers and acquisitions for Warner Bros. Home Entertainment Group and unify strategic initiatives across all of the [...]
Ogilvy Advertising ,London has announced that it has been appointed by Aga to develop the iconic cooker brand’s new ad campaign.
Ogilvy Advertising, in conjunction with sister agencies OgilvyAction and Ogilvy PR (who will be handling events and PR respectively to create a 360 campaign), will initially be working on brand strategy and development, with an [...]
Small Business & Entrepreneurship Council (SBE Council), an advocacy and research organization dedicated to small business issues, has said that
the Microsoft and Yahoo! partnership announced on July 29 will bring much-needed competition to the marketplace. Yahoo! searches will exclusively use Microsoft’s new search tool, Bing.
This deal is a good one for small business, according to [...]
Valassis (NYSE: VCI) has announced financial results for the second quarter ended June 30, 2009. The company has reported quarterly revenue of $544.0 million, a decrease of 8.6% from $594.9 million for the prior year quarter attributed primarily to the economic uncertainty and its effect on our clients’ marketing budgets. The quarterly revenue decline would [...]