BusinessWeek’s ‘Brand New Day’ Blog Partners with CMO Club
BusinessWeek.com’s marketing and advertising blog “Brand New Day” will partner with The CMO Club, a leading organization and network of top chief marketing officers, on a weekly survey, announced BusinessWeek.com Editor-in-Chief John A. Byrne.
Each week, Brand New Day and The CMO Club will survey the Club’s members on a compelling issue pulled from the headlines. Every Thursday, Brand New Day will publish the results, as well as the thoughts of several leading CMOs on the issue.
The first survey will debut in the blog on July 2: “Should General Motors Change Its Name?” A clear majority of marketers say that the automaker should not change its name.
“We want to open up the blog to more participation from our most influential readers,” said Byrne. “Being able to tap leading CMOs every week will put Brand New Day, already one of our most popular blogs, at the center of what is on the minds of top marketers.”
“Our weekly poll questions, within The CMO Club, have been extremely valuable to our members,” said Pete Krainik, founder of The CMO Club. “We are pleased to partner with BusinessWeek to provide their readers access to thought leaders within our CMO community and give our members a voice.”