Discovery Communications is collaborating with FLO TV Incorporated, a wholly owned subsidiary of Qualcomm Incorporated , to bring Discovery Channel’s Shark Week to its award-winning FLO TVTM live mobile TV service.
FLO TV’s dedicated Shark Week channel is a mobile destination for cable’s longest running programming event, featuring four full-length premiere programs from this year’s network line-up, in addition to popular Shark Week programs featured during previous years. The SHARK WEEK channel will air on the FLO TV service August 1 through August 14.
“We are thrilled to add Discovery Channel’s Shark Week to FLO TV’s stellar content lineup. Shark fans will be able to watch exciting footage of this television event directly from their mobile device and in stunning clarity,” said Jonathan Barzilay, senior vice president of programming, FLO TV.”
“For 22 years, Shark Week has been a fan favorite and brand defining event for Discovery Channel. By collaborating with FLO TV, we can extend this annual rite of summer to a whole new audience and bring fans another way to enjoy Shark Week with the high-quality mobile viewing experience that FLO TV offers,” said Rebecca Glashow, senior vice president, Digital Media Distribution, Discovery Communications. “The Shark Week Mobile Channel on the FLO TV service is part of our ongoing strategy to provide consumers with the ability to satisfy their curiosity and engage with Discovery’s award-winning content on any platform.”