Home » Archive for July, 2009
Ford Kicks Off High-Energy Taurus Ad Campaign
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Ford’s all-new technology-packed 2010 Taurus will have a multifaceted advertising campaign that will be as high-tech as the highly anticipated sedan now arriving in dealer showrooms.
Ford kicks off the advertising campaign for Taurus on Aug. 4, with an aggressive Web presence and a new Microsoft “tag” system that will allow...
Sony announces Cloudy With A Chance of Meatballs release
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Sony Pictures Animation and IMAX Corporation has announced that Cloudy With A Chance of Meatballs, an adaptation of the bestselling children’s book written by Judi Barrett and illustrated by Ron Barrett, written for the screen and directed by Christopher Miller and Phil Lord, will be released to IMAX theatres simultaneously with the...
Microsoft, Yahoo join hands to Change Search Landscape
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Yahoo! and Microsoft have announced an agreement that will improve the Web search experience for users and advertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search...
Microsoft Advertising, comScore to develop digital media planning solution
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Microsoft Corp. has announced it is collaborating with comScore Inc. to develop a digital media planning solution, named the Reach and Frequency Planner (RF Planner), which will allow brand advertisers to predict reach, frequency and audience composition at the ad placement level. The RF Planner uses a hybrid audience measurement method that...
blip.tv announces expanded distribution network
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Online media company blip.tv today announced expanded distribution capabilities, new partnerships to monetize and track advertising and viewership across its distribution network, and a completely redesigned show creator dashboard. Show creators using blip.tv can now reach viewers across the Web and on the TV set with a single upload.
The...
Virgin Media and ESPN announce channel deal
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Virgin Media (NASDAQ: VMED) and ESPN have announced that the new ESPN channel will be available in both standard and High Definition (HD) to Virgin Media’s 3.5 million digital TV customers from 3rd August. The ESPN channel will offer live Barclays Premier League and Clydesdale Bank Premier League football as well a wide range of international...
Christiane Amanpour Reports on Muslim Youth in ‘Generation Islam’
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CNN chief international correspondent Christiane Amanpour gives viewers a look inside the battle for the hearts and minds of youth in the Muslim world in ‘Amanpour Reports: Generation Islam’,a new documentary that premieres on CNN International on Friday, August 14 at 10pm and replays on Saturday, August 15 at 3am Hong Kong Time. This...
United Business Media Files Lawsuit Against China Game Publishers Association
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United Business Media (UBM), organizers of the Game Developers Conference (GDC), has filed a lawsuit against China GDC (CGDC) organizers China Game Publishers Association and Howell International Trade Fair Limited for unfair competition and false advertising. UBM has requested that CGDC organizers immediately cease its illegal acts, offer...
Perianne Grignon joins Online Publishers Association as SVP , Marketing
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The Online Publishers Association (OPA) has announced that Perianne Grignon has joined as senior vice president of marketing for the organization. A former vice president of media strategy and digital innovation for Sears Holdings Corporation, Grignon brings an immense amount of insight and experience to the OPA from her varied work with...
Worlds First Mile-Long Advertising Billboard launched
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The world’s first mile long billboard becomes reality. This quirky and unusual idea of the ‘Mile Long Advertising’ website is the first advertising billboard that stretches a whole continuous virtual mile. The billboard is made up of over 5300 individual Internet banners advertising thousands of brands, websites, businesses,...