Dennis Adamovich, who oversaw the launches of TBS comedy festivals in Las Vegas and Chicago, has been named senior vice president of brand and digital activation/general manager of festivals for TBS, TNT and Turner Classic Movies (TCM). Adamovich’s new title reflects an expanded role that now includes overseeing branding and digital initiatives. His duties will involve leadership of TBS’s comedy festivals, TCM’s digital and home video initiatives, TBS’s Lopez Tonight digital site activation, TNT’s Dramatic Difference campaign and many others. Adamovich is based in Atlanta and reports to Jeff Gregor, chief marketing officer for TBS, TNT and TCM.
“Dennis’ proven leadership and vast marketing expertise were vital in helping TBS successfully launch star-studded comedy festivals in Las Vegas and Chicago,” said Gregor. “Having Dennis in this newly expanded role perfectly fits our long-term strategy to increase the reach of our brands through lifestyle events, partnerships, online sites, digital extensions, e-commerce and other new, revenue-generating activities.”
Adamovich joined TBS in 2008 as senior vice president/general manager of comedy festivals. He previously served as senior vice president of marketing for Turner Broadcasting’s Cartoon Network, Adult Swim and Boomerang networks. In that role, he was responsible for strategically planning and implementing efforts to build viewer preference and loyalty to the animated networks. He also expanded the reach of Cartoon Network and Turner’s other animation networks by combining traditional messaging and partnerships with the cutting-edge use of new media and viral campaigns
Before joining Cartoon Network in July 2000, Adamovich worked for Coca-Cola as managing director of Marketing Works, a division accountable for brand stewardship in North America. Through his leadership role, Adamovich oversaw the development of more than 300 annual programs within North America.
Prior to that, Adamovich was director of worldwide leisure marketing for Coca-Cola, managing global account teams responsible for Disney, Warner and Legoland theme-park accounts, as well as the cinema channel worldwide. Additional positions at Coca-Cola included group manager for sports activation, where he maximized local and national sports properties, and national account executive, managing the company’s relationships with various companies, including Six Flags and AMC Theatres.
Before joining Coca-Cola, Adamovich served as an account executive at McCann Erickson in Atlanta, where he was involved in all phases of production of local and regional broadcast commercials for agency client Coca-Cola. He launched his professional career at Fahlgren Martin Benito Advertising in Tampa, Fla., as a senior account executive, responsible for strategic planning and development for the Kentucky, Indiana, Michigan and Florida Cadillac Dealers Marketing Associations.
Adamovich graduated from the University of South Florida with a bachelor’s degree in business administration.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.