According to Nielsen Media Research data, “NBC Nightly News with Brian Williams” was the most-watched network evening newscast, winning the week of August 24-30, 2009. During the week, “Nightly” delivered 7.860 million total viewers, +776K more than ABC “World News’” 7.084 million, and +2.471 million more than CBS “Evening News’” 5.389 million. Season-to-date, “Nightly” is the only evening newscast to increase in total viewers and tops “World News” by +812,000 viewers.
ABC is based on a four-day average with Friday excluded.
“Nightly” has won for 46 consecutive weeks in total viewers, and for 40 straight weeks in A25-54.
Among the key demographic adults 25-54, “Nightly News” delivered a 2.0 rating – its best rating since the week of June 29, 2009, ahead of ABC’s 1.6 rating and CBS’ 1.3 rating. “Nightly” led “World News” by +501K in the key A25-54 demo for the week – its best advantage since the week of June 29, 2009. Season-to-date, Nightly leads World News by +328,000 A25-54 viewers.
In homes, “Nightly News” won by increasing to a 5.3 rating and a 11 share. In second place ABC drew a 4.8/10, and CBS posted a 3.7/8.
On its digital platforms, “NBC Nightly News with Brian Williams” continued its strong performance with more than 3.9 million online streams for the week ending August 29, 2009.
Bob Epstein is the executive producer of “NBC Nightly News with Brian Williams.” Aurelia Grayson is the senior broadcast producer.