Home » Archive for September, 2009
BBC Worldwide Channels expands distribution in Australia
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BBC Worldwide Channels has announced a significant new distribution deal in Australia, which will see the launch of three BBC branded channels on AUSTAR, Australia’s regional subscription television platform, this November.
From November 15, AUSTAR subscribers will have access to CBeebies, the channel for pre-school children, and BBC...
NBA Attracts Most Global Audience, NHL Has Highest Income Visitors
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Reston , VA : comScore, Inc. , a leader in measuring the digital world has released a study of the visitor profiles for the four largest professional team sport Web properties in the U.S. The four leagues included in this study, Major League Baseball (MLB.com), the National Basketball Association (NBA.com), the National Football League (NFL.com)...
NBC launches a new family-game show “Perfect 10″
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Universal City , Calif.: NBC announced today a new family-friendly competition series “Perfect 10″ — an in-studio game show designed for both American audiences and the international marketplace — featuring 10 deceptively simple games that require savvy contestants to complete under pressure with a prize of $1 million...
Ad Shop elevates Victor Zeiris, Yonathan Bendesky and Cesar Argueta
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New York : Adrenalina, a leading advertising and marketing agency that is part of the MDC Partners network, has announced the staff promotions of Victor Zeiris, Yonathan Bendesky and Cesar Argueta.
All three promotions are effective immediately with Zeiris elevated to executive CD, Bendesky moving up to senior brand leader and Argueta advancing...
CCF launches ad campaign to Challenge Misinformation About High Fructose Corn Syrup
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Washington : The nonprofit Center for Consumer Freedom (CCF) has launched a new million dollar ad campaign designed to put an end to the blatant inaccuracies surrounding the much-maligned ingredient: high fructose corn syrup. The campaign will communicate to the public what most experts already know, that high fructose corn syrup is nutritionally...
The NewsMarket Closes Medialink Acquisition
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New York : The NewsMarket , the innovative worldwide distributor of video marketing services, today announced the completion of the previously announced acquisition of Medialink Worldwide Incorporated, creating the global leader in the creation, execution and distribution of video-based marketing services. Investors in the privately held...
Euro RSCG Discovery Unveils Actionable Behavioral Teen Marketing Segmentation
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Chicago : Euro RSCG Discovery, the North American customer relationship and behavioral marketing agency network of Euro RSCG Worldwide, and its American Student List (ASL) affiliate today announced the availability of “ASL Teen Segments,” the first actionable behavioral segmentation of teens designed to help marketers more effectively...
San Diego Union-Tribune and BAT to add Star Power to Advertising Campaigns
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Irvine , Calif.: Brand Affinity Technologies, Inc. (BAT), the company reinventing the business of endorsement marketing, and The San Diego Union-Tribune, the region’s leading local media company, have partnered to give advertisers in Southern California more streamlined access to endorsement talent. Starting immediately, the Union-Tribune’s...
SINA Announces $180 Million Private Equity Financing
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Shanghai : SINA Corporation (Nasdaq GS: SINA), a leading online media company and mobile value-added service (MVAS) provider for China and for the global Chinese communities, today announced that it has entered into a definitive agreement for a private equity placement of its ordinary shares with New-Wave Investment Holding Company Limited...
Sun-Times News Group to Print 39 Pioneer Press Newspapers
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Chicago : Sun-Times Media Group, Inc. (Pink Sheets: SUTMQ), has announced that the Sun-Times News Group, its principal operating subsidiary, has signed a definitive three-year agreement with Journal Sentinel, Inc., to print its 39 Pioneer Press Publications and The Doings newspapers. The publications had been printed at the Company’s...