New York : Direct, digital and data-based marketing agency RAPP has been awarded top honors at three key digital marketing awards shows, SAMMY, OMMA and MIXX Awards. For its Travel Channel “Kidnap!” campaign, RAPP was recognized with “Best in Show”, “Best Social App” and “Best Social Engagement” awards at the SAMMYs on September 17. At the OMMA Awards on September 21, Kidnap! won the award for the “Social: Advertisement as App” category and at MIXX on September 22, received a GOLD in the Brand Awareness and Positioning Category.
“We’re thrilled to share the success of the Kidnap! campaign with RAPP. They have been terrific partners, helping us to build awareness for Travel Channel by engaging our audience through social channels, where they can really interact with the brand,” said Patrick Lafferty, Chief Marketing Officer, Travel Channel.
“While it’s exciting to have the hardware on our trophy shelf, these wins further validate our decision years ago to transform our business into a multi-touchpoint solution provider. They are a testament to our expertise not only in direct marketing but in digital and social media. We’re finding new and innovative ways to reach consumers in a more personal, engaging way, which results in bigger results for our clients. We’re so thankful to our clients, who allow us to take chances in new and emerging spaces and we look forward to working with them to keep up the momentum of creativity,” said Jim Lyons, President of RAPP USA.
The SAMMYs, presented by DM2, the publishers of digiday:DAILY, recognizes excellence and breakthrough achievement in Social Advertising, Media and Marketing. Contenders are social media shops and clients that took risks in social. OMMA’s Online Advertising Creativity Awards go to advertisers and agencies that demonstrate outstanding strategic and creative execution for a single client/brand. The Interactive Advertising Bureau’s MIXX Awards is the only international interactive awards competition judged by an all-star panel representing the entire interactive advertising ecosystem — brand marketers with direct control over many of the largest advertising budgets in the country, major media company executives and advertising agency experts who create campaigns for the world’s most powerful brands.