San Francisco
ogTime Media, the largest vertical media community focused exclusively on pet owners, today announced that its audience has grown to approximately 27,830,000 unique visitors a month, as reported by comScore Media Metrix(1).
To date, DogTime’s line-up of premium advertisers, traffic-driving tools and social media programs have attracted more than 500 publishers, 420 bloggers and 2,000 pet rescue organizations to its community, making it the largest online entity in the 45.4 billion dollar U.S. pet market(2).
“DogTime’s reach has nearly tripled in the last year, with much of this growth due to the success of our cause-related initiatives,” said Trevor Wright, CEO of DogTime Media. “Our Save a Dog and Save a Cat Facebook applications have become a rallying point for bloggers and rescue organizations, and provide unique opportunities for advertisers who want to align their brands with a cause that their customers are passionate about.”
DogTime also recently launched a weekly television segment on KPIX-TV (CBS) News in San Francisco called, “DogTime’s Road to Rescue Minute,” which highlights local dogs that are currently available for adoption and provides valuable tips for dog owners. The segment reaches 570,000 women age 25 and over every week and has a 100% success rate so far in finding new homes for the available dogs featured.