New York : Marian Salzman, president of Euro RSCG Worldwide PR, North America, has announced the launch of Newsengine, a dedicated media relations department focused on social and traditional media.
Newsengine will provide a variety of integrated services for new and existing clients, including regional, national and international press conferences; desk-side briefings with editors; live and virtual press events, pop-ups and editor experiences; national morning-show plaza “stormings” and street teams; viral campaigns; online petitions; blog outreach; Twitter, Facebook and YouTube pages and campaigns; and much more.
Lisa Vanella has been named director of Newsengine. Vanella takes the reins with more than 20 years of experience in media relations, including work in product placement and the pharmaceuticals, health and wellness, and sports and fitness categories. A staff with expertise in integrating traditional and new media channels will support Vanella, creating an offering that will bring Euro RSCG Worldwide PR to the forefront of the industry.
“The lines between PR, news generation and earned media coverage are shifting. With the launch of Newsengine, Euro RSCG Worldwide PR becomes fully engaged in all the ways brand messages are disseminated,” said Salzman. “We are committed to digital and social media and to being future-ready, but we haven’t abandoned traditional media relations practices.”
Vanella will report to Mary Coyle, who has been named senior vice president and director of media relations. Coyle, who recently served as senior vice president and director of health-care media relations at MS&L Worldwide, will report to Salzman. She will lead the agency’s traditional and new media offerings, including the newly launched Newsengine, for pharmaceuticals, consumer and B2B clients. Coyle will direct a team of media strategists experienced at developing and implementing breakthrough media relations campaigns. Together they will use all information channels available today to drive client news and stay ahead of trends.