Home » Archive for October, 2009
3BL Media to provide CSR-Related Multimedia Content for Thomson Reuters
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Brattleboro :3BL Media, the experts in corporate social responsibility (CSR), sustainability and cause marketing communications, has announced that it has entered into an agreement with Thomson Reuters to provide CSR-related multimedia content for distribution on Thomson Reuters financial video platform. Under the terms of the agreement,...
Victors & Spoils Helm New-Model Ad Agency
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Boulder : John Winsor, Claudia Batten and Evan Fry have announced the launch of a new advertising agency, Victors & Spoils, the world’s first creative ad agency built on crowdsourcing principles. Crowdsourcing is the act of digitally delegating a task to a crowd of people or community that passionately participates in developing...
Jehmu Greene appointed Women’s Media Center’s New President
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New York : The Women’s Media Center (WMC), a leading media advocacy and training organization has announced that its board has unanimously chosen a new president: Jehmu Greene. Founded in 2005 by Gloria Steinem, Jane Fonda, and Robin Morgan, The Women’s Media Center works to make women more visible and powerful in the media, and...
Meredith Reports Significant advertising revenue share gains in Q1
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Des Moines : Meredith Corporation (NYSE: MDP), the leading media and marketing company serving American women, has reported fiscal 2010 first quarter earnings per share of $0.40, compared to $0.41 in the year-ago period. Revenues were $332 million, compared to $364 million in the prior-year period.
Fiscal 2010 first quarter results included...
Animated ads are twice as effective as text ads : Quattro study
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Waltham: Quattro Wireless , the leading premier global mobile ad network, has released the first Mobile R.O.I. Report for Brands: Results and Objectives Indexes for Mobile Advertising. The report shows that mobile advertising, once thought of as the medium of mobile personalization advertisers – such as ringtones — has become...
Scangroup launches digital marketing agency in East & Central Africa
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Nairobi :East Africa’s leading marketing services company, Scangroup Limited, has announced the launch of Squad Digital, a specialist integrated digital marketing agency. The launch of Squad Digital is perhaps the first truly integrated digital marketing agency to be introduced in East & Central Africa. Squad Digital is a joint-venture...
BBC Worldwide Channels announces exciting 2010 programming season
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Bursting with the most talked about and critically acclaimed shows from around the world, BBC Worldwide Channels announces an exciting 2010 programming season for its two wholly-owned channels BBC Entertainment and preschool CBeebies. The 2010 programming highlights were unveiled last night at a special event for advertising clients at the...
John Garcia Named SVP & GM, Latin America, at WBITD
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Eleven-year Warner Bros. Entertainment veteran John Garcia has been promoted to the position of Senior Vice President & General Manager, Latin America, at Warner Bros. International Television Distribution (WBITD), it was announced today by Jeffrey R. Schlesinger, President, Warner Bros. International Television.
In his new position,...
Cinema Scene Digital Media Network Grows to 115 Theater Lobbies
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Overland Park :Cinema Scene Marketing, one of the nation’s leading providers of in-lobby media and promotions, announced today that its Digital Media Network has grown to 115 locations which account for over 1,500 theatre screens across the United States.
Boasting nearly 330 digital media devices in 115 theatres across the country,...
DogTime Audience Approaches 28 Million Monthly Visitors
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San Francisco ogTime Media, the largest vertical media community focused exclusively on pet owners, today announced that its audience has grown to approximately 27,830,000 unique visitors a month, as reported by comScore Media Metrix(1).
To date, DogTime’s line-up of premium advertisers, traffic-driving tools and social media programs...