San Francisco : AdBrite, Inc. has announced that it has become the first fully transparent ad exchange to offer real-time bidding. Unlike any other exchange, AdBrite’s version of real-time bidding allows marketers, ad networks and demand-side aggregators to purchase advertising on an impression level basis, with full visibility as to the properties they are buying, across over 100,000 sites in the AdBrite exchange.
“AdBrite’s real-time bidding allows our advertisers to layer on their own proprietary client data at the impression level to decide on the relevant bid for the impression and receive feedback in real-time if they win or lose the impression. Reaching the relevant user is the most important attribute of any campaign and being able to bid on only those impressions in real-time is more efficient and effective for marketers driving to improve ROI,” says Iggy Fanlo, AdBrite’s CEO.
“We at MediaMath are thrilled to have placed the first real time bid on AdBrite, and we’re looking forward to expanding our use of this powerful capability on behalf of our agency clients,” says Roland Cozzolino, MediaMath’s CTO. “AdBrite’s real-time exchange allows MediaMath direct access to over 1 billion impressions a day, and because each impression can be targeted and priced individually, our proprietary algorithms can use third-party data and real-time bid optimization to deliver ongoing efficiency gains. The result is more reach, best in class performance, and ultimately dramatically higher ROI for our agency partners and their end clients.”
Real-time bidding has significant publisher benefits both in terms of user experience of more relevant ads and increased revenue per ad (eCPM and yield). Real-time bidding allows advertisers to compensate publishers fully for the value of the impression, increasing effective yield.