Home » Archive for November, 2009
USA Today partners Fark.com to expand online reach
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McLean Va. : USA TODAY, the nation’s top-selling print newspaper and a leading online destination, announces a unique partnership with Fark.com, the news aggregator and edited social networking news site. Starting today, USATODAY.com’s Tech section, the one-stop guide for all things technology, will become the exclusive host and sponsor...
Playboy Enterprises to outsource magazine functions to American Media
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Chicago layboy Enterprises, Inc. has announced that it has reached an agreement with American Media, Inc. (AMI) for the outsourcing of all Playboy magazine functions excluding the editorial product. AMI, which is the nation’s fourth-largest consumer magazine publisher, will assume responsibility for the production, circulation, advertising...
Portuguese Internet Audience Grows to Nearly 4 Million
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London : comScore, Inc. has released the results of a study of the online habits of Portuguese Internet users, based on data from the comScore World Metrix service. More than 3.8 million people age 15 and older accessed the Internet from a home or work location in Portugal in September, viewing an average 1,843 pages and spending an average...
BBC Television bags Emmys ,RTS Craft and Design Awards
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BBC Television has won a raft of awards , handed out at the International Emmys and the RTS Craft and Design Awards.
Jana Bennett, Head of BBC Television, said: “I’m delighted for all those involved in the productions of these programmes as the awards show the breadth of our creative ambition – across tv and online.”
Winners...
Radio Times and PURE collaborate on branded digital radio with subscription offer
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The UK’s top weekly subscription title Radio Times has worked with PURE, the world’s leading radio maker, to launch a co-branded digital radio targeting the Christmas market.
Each radio purchase comes with an exclusive Radio Times subscription offer of 12 issues for £1, perfect for radio enthusiasts to sample Radio Times’ uniquely...
BBC Trust says no to acquisitions,suggests divestment of stakes
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The BBC Trust has set out a series of changes to the future remit for BBC Worldwide, the BBC’s commercial arm. These changes follow an 18-month review of the mandate, strategy and governance arrangements for BBC commercial activity, initiated by the Trust.
The changes suggested by the trust include an end to mergers and acquisitions...
Tribal DDB Names U.S. Co-Presidents
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New York : Tribal DDB Worldwide Chief Executive Officer Paul Gunning announced the appointment of a new U.S. management team to oversee the growth and expansion of Tribal DDB in the region.
Mike Parker rejoins Tribal DDB as Co-President, after working at Betawave and Goodby, Silverstein and Partners, sharing responsibilities with Richard...
NYT Announces Special Times Reader Offer with Samsung Go Netbook
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New York : The New York Times has announced a special offer for new subscribers to Times Reader 2.0: order a one-year subscription to Times Reader 2.0 and receive a $100 discount toward the purchase of a Samsung Go netbook.
“Times Reader is an exceptional way for a growing segment of our audience to read The New York Times,” said Yasmin...
GroupM Signs Up for MRI’s AdMeasure
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New York : Mediamark Research & Intelligence (MRI) has announced that WPP’s GroupM has purchased MRI’s AdMeasure, the industry’s first ad ratings service for major consumer magazines.
AdMeasure sharpens the focus of magazine accountability by moving the needle from measuring the ‘opportunity to see’ a print...
USA TODAY launches Muhammad Ali special tribute edition
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USA TODAY, the nation’s top-selling print newspaper, has published a 64-page, tabloid-sized special edition entitled “Ali: Celebrating 50 years on the world stage.” The special edition honors the anniversary of a young Cassius Clay’s 1960 Olympic gold win, follows a 50-year career of athletic and personal greatness and examines what...