The UK’s top weekly subscription title Radio Times has worked with PURE, the world’s leading radio maker, to launch a co-branded digital radio targeting the Christmas market.
Each radio purchase comes with an exclusive Radio Times subscription offer of 12 issues for £1, perfect for radio enthusiasts to sample Radio Times’ uniquely extensive radio listings.
The PURE ONE Classic Radio Times Edition, developed from the award winning PURE ONE Classic, is matt black with a satin-touch finish and features the Radio Times logo. It is available in Marks & Spencer stores, retailing at £59.99.
Commenting on the venture, Kathy Day, Publishing Director for Radio Times said, “A sleek new radio with cutting edge technology, together with the UK’s most comprehensive radio listings from Radio Times, must surely be the ideal Christmas present for audio fans.”
Colin Crawford, PURE’s director of marketing continued: “The combination of three well known and well loved British brands is a really strong proposition and the ONE Classic, the UK’s most popular radio bundled with a subscription to the UK’s favourite weekly magazine available from one of the UK’s leading high street retailers represents excellent value for money this Christmas.”
Radio Times is the UK’s top weekly magazine by subscription and sells just under a million copies every week.
PURE is the UK consumer electronics company that started the digital radio revolution, and now dominates that market worldwide.