Detroit :118 Interactive Design, a Michigan-based Global Digital Agency has joined with three other international digital companies to form the 118 Interactive Design Global Partner Agency Network: Webar, of Argentina; Digiworks, of Mexico City; and The Big Canvas, based in Australia and Singapore. The four companies will partner together to produce regional and global digital solutions for their clients.
“Enterprise level companies are looking for agencies that have experienced resources and locations that match up to their global foot print,” said Mark Powers, President/CEO, of 118 Interactive Design. “The Global Partner Agency Network is uniquely positioned to provide necessary resources throughout major worldwide markets, enabling us to attract new global business.”
Many international companies are struggling with their technology infrastructure and on-line digital capabilities. Design, search, and traditional and social media are often handled by different agencies that don’t coordinate with one another. 118 Interactive Design has pioneered a new methodology they call Connecting the DOTS (Digital Optimized Targeting Strategy. This all-encompassing approach provides insight into search, metrics and social media data that drives measurable ROI for clients.
Often, a plan that works in the U.S. doesn’t always translate culturally to multinational markets. Drawing from all their resources, the Global Partner Agency Network is able to provide best-in-class web strategy, technology infrastructure and creative services that work together globally, but with a local market flavor. By supplying a breadth of global learning’s, best practices, and skilled resources at competitive rates, the partnership helps global companies develop world-class digital marketing capabilities while optimizing their online and offline investments.