Wilmington : Who says you can’t own the world’s number one search engine? ShareBuilder from ING DIRECT USA today announced the premiere of an empowering television advertising campaign that encourages every American to invest in their future, even if it’s just a fraction of a share at a time. To launch the new ad, the online brokerage firm also announced an offer of free automatic investment credits to help Americans get their financial goals started off on the right foot in 2010.
The 30-second spot entitled “Owners” features three Main Street Americans in everyday life – a bike courier, young professional and construction worker – who are empowered to take control of their future by using ShareBuilder to invest in the world’s leading companies. One segment features the construction worker unloading reams of cable from his truck and declares: “I own my wireless company. Not the other way around.” The ad campaign motivates viewers to take a self-directed approach to ownership by buying stock in companies they want to own and closes with the statement “It’s Your Future. Get Your Share.”
“At ShareBuilder we believe there is an investor in everyone, and that no one should feel buying any stock is beyond their reach,” said Dan Greenshields, President of ShareBuilder. “By letting investors buy fractional shares of stock and invest as little as they want at one time, we’re making the market more accessible to everyone. Whether you are a seasoned investor or excited about starting, ShareBuilder offers simple and smart tools to help you become the investor you want to be.”
The ad reinforces ShareBuilder’s strength as a leading online broker for Main Street Americans, and emphasizes that anyone – regardless of how much money they have or how old they are – can be an investor at ShareBuilder.com. ShareBuilder helps investors break through typical barriers to enter the stock market with no minimum investment required to open an account and by not charging inactivity fees. Additionally, ShareBuilder investors can make real-time trades and set up an Automatic Investment Plan, as well as buy fractional shares of stock with no minimum investment.
To celebrate the ad launch and help Americans kick-start their finances in 2010, ShareBuilder is offering new and existing customers 10 free automatic investment trade credits in January. The Automatic Investment Plan gives customers the flexibility to create a customized plan that allows for one-time, or recurring weekly, monthly or bi-monthly investments for just $4 per trade. Only during the month of January, ShareBuilder will eliminate the $4 cost per automatic investment and give investors free trade credits.
The “Owners” TV spot started airing December 29 during the kick off of the college football bowl season. It will air on various national cable networks including CNBC, ESPN, HGTV, Fox News and CNN. GWP Brand Engineering is the brand communications agency that created the television campaign for ING DIRECT USA’s ShareBuilder.