Home » Archive for December, 2009
WS Launches Climate Change Economics Journal
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Academic and scholarly publisher World Scientific has launched the world’s first Climate Change Economics journal, led by the renowned Dr. Robert Mendelsohn from Yale University as its Editor-in-Chief.
Dr. Mendelsohn said, “The Climate Change Economics journal will be the first in this field to analyze the mitigation, adaptation and impact...
Americans Flock to Coupon and Incentive Sites
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Reston : comScore, Inc. has released its monthly analysis of U.S. Web activity at the top online properties for November 2009 based on data from the comScore Media Metrix service. Retail sites experienced a surge in activity as Americans began their holiday shopping. Free shipping, price cuts, and discounts drove traffic to online Coupon...
Warner Bros. Pictures To Set Industry BO Records
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Burbank: The Warner Bros. Pictures Group is projected to break the all-time industry worldwide box office record of $3.66 billion (set by Warner Bros. Pictures in 2007) for the 2009 reporting year, with a projected year-end gross of $3.99 billion in global receipts.
Warner Bros. Pictures’ domestic gross is projected at $2.13 billion,...
ING Direct launches new TV Ad Campaign
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Wilmington : Who says you can’t own the world’s number one search engine? ShareBuilder from ING DIRECT USA today announced the premiere of an empowering television advertising campaign that encourages every American to invest in their future, even if it’s just a fraction of a share at a time. To launch the new ad, the online brokerage...
ZEDO Signs Pictas Interactive in Europe
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San Francisco : ZEDO Inc., the largest privately held ad server in the US, has announced that it has added European ad network Pictas Interactive to its ever-growing customer base worldwide.
ZEDO has been expanding its presence in the European market. Recent feature developments for Europe include new formats and built in ad network optimization,...
Gotham Inc. wins Chobani Greek yogurt account
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Chobani Greek yogurt, the New Berlin, NY-based division of dairy product manufacturer AgroFarma chose NY-based Gotham Inc. as its agency of record. The account moved without a formal review from Boulder-based agency TDA Advertising & Design, who won the business back in May 2009. Since launching its brand in 2007, Chobani has become a...
MediaCom US Strengthens Agency Leadership
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MediaCom recently announced several major appointments designed to strengthen and expand the agency’s core offering. The announcements were made by North American CEO Doug Checkeris.
“Despite the tumult of 2009, we did not pause in assessing our offering in terms of our work, our client relationships and our people. As a result, we are...
‘Avatar’ leads cinemas to record weekend earnings
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New York : James Cameron’s 3D science fiction epic “Avatar” led the US cinema to its highest earning weekend ever.
Box offices took in nearly $300 million in North America over the Christmas weekend, initial studio estimates showed.
Avatar earned $75 million in its second weekend, after breaking the US record for December...
Harry Potter greatest entertainer of the decade
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London : J.K. Rowlings’s character “Harry Potter” has beaten every TV show, film, song and social networking site like Facebook or video site like YouTube to win the greatest “entertainer” of the decade award.
US magazine Entertainment Weekly had come up with a list of top 100 things that have entertained people...
VOA Expands SMS News Delivery Worldwide
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Washington, D.C.: As people turn to mobile devices for news and information, Voice of America (VOA) is ramping up delivery of SMS – short messaging service – alerts to inform its worldwide audience.
“The growth of mobile technology is largely due to young, urban users of new technology,” said Gwen Dillard, director of VOA’s Africa...