Chicago : Playboy Enterprises, Inc. (PEI) (NYSE: PLA, PLAA) has announced it has entered into an exclusive license agreement with Silver Moon Creations, Inc. to create a collection of fine, costume and body jewelry, which will be available in U.S. and Canadian retailers in spring 2010.
“Silver Moon is a jewelry industry leader with a broad range of distribution capabilities, so we are excited to partner with them to create a new line of jewelry,” said Adrianna Chinnici, vice president, licensing, Playboy Enterprises, Inc. “Our new partner will be producing a unique, high-quality product line, which includes fine, costume and body jewelry, and we look forward to revealing the new designs to consumers in the spring.”
The collection will feature products such as necklaces, pendants, earrings and rings. The fine jewelry will retail from $29.99 – $299.99; the costume jewelry will retail from $12.99 – $24.99; and the body jewelry will retails from $12.99 – $14.99.
“Playboy is a great partner for a jewelry line, not only because of its popularity and mass appeal, but also because the brand is synonymous with glamour and the good life,” said Greg Wolfenden, CEO, Silver Moon Creations Inc. “We are thrilled to be working with Playboy, and we anticipate that these new products will become a successful part of Silver Moon Creations Licensed Jewelry Lines.”