New York :Medical Marketing & Media has chosen Euro RSCG Life as its Network of the Year for 2010, a reflection of the network’s accomplishments in 2009 as well as its long history of achievement grounded in values.
Euro RSCG Life has worked hard to create a highly entrepreneurial, collaborative environment that lets staff members express themselves and fosters innovation and ideation. The agency has led the industry with its “digital at the core” model. In 2009, Euro RSCG Worldwide won the biggest digital pitch of the year, beating out Digitas to take the global digital business for IBM. Euro was also named digital agency of record and/or social media agency of record for such multinational companies as Ikea, method, P&G, sanofi-aventis, Shire Pharmaceuticals and Sprint.
“This award is a great endorsement of all that Euro RSCG Life has been working for and the company values and entrepreneurial culture that have been fostered under the leadership of worldwide managing partners Donna Murphy and Doug Burcin,” said David Jones, global CEO of Havas Worldwide and Euro RSCG Worldwide. “The health-care network is an important and extremely successful part of the larger group. I’m very proud of them and pleased that their success has been recognized by the broader industry.”
Among Euro RSCG Life’s 2009 achievements are: establishing a new digital health-care company within the network; seeing double-digit organic growth within the agency (144 new hires between Sept. 30, 2008, and Nov. 11, 2009); and adopting an Agency of the Future unification model, a strategic compass that goes beyond traditional promotion vehicles and spans brand messaging, offerings and communications channels with the brand strategy intact.