USA’s leading national retail brand-builder, Zimmerman Advertising, was tapped by Tennessee-based Captain D’s Seafood Kitchen to handle core strategy, creative and retail activation for its 550 restaurants in 25 states and on military bases around the globe.
Zimmerman went up against Mullen in the finals of the review conducted by Hasan + Co.
“From the moment we started talking with Captain D’s,” says Jordan Zimmerman, agency Founder and CEO, “we saw a potential in this company that mirrored the potential we saw in many other national retail brands we have worked with over the past decade.”
Sandy Clingan Smith, Senior VP of Marketing for Captain D’s, says, “I’ve had the opportunity to work with many different agencies. I was amazed to learn there is an agency out there that has built their entire business around the belief that you must have a balance between both retail and brand in order to be successful. Our new partnership with Zimmerman has given us the confidence we needed to achieve bigger things.”
First work by Zimmerman is slated to appear as a multi-media campaign in the first quarter of the New Year.
“We spend a great deal of our time trying to find what is intrinsically right with a brand,” adds Michael Goldberg, Executive VP and Chief Marketing Officer for Zimmerman. “In this case, Captain D’s made that part of our job easy because it offers something of great need in today’s marketplace: Their concept is right in the sweet spot between the affordable price of fast food, and the product quality and variety of QSR.”