Madison : Broadcast Interactive Media (BIM) has announced that it has acquired Decisionmark Corp. (dba TitanTV Media). Founded in 1993, TitanTV is the foremost online software and information provider to the broadcast industry, delivering data and real-time information for signal coverage, PSIP, and contract management, as well as TV listings, program guides, and its proprietary TitanCast video syndication platform. Terms of the deal were not disclosed.
BIM is the leading provider of locally-focused advertising, content and technical solutions for local media websites, with the BIM Local Ad Network (now including TitanTV.com and associated guide products) reaching over 43 million monthly unique visitors, and ranked #12 in the News-Information category according to comScore. By acquiring TitanTV, BIM now offers its publisher and advertising clients a rapidly expanding menu of data tools and content distribution solutions.
“We are very excited to welcome the talented staff of TitanTV to BIM, an influx of talent which provides tremendous engineering expertise and capability for our product roadmap. We look forward to connecting with the hundreds of TitanTV clients currently using MediaStar tools or SHVERA products and to delivering best-of-breed platform solutions,” said Timur Yarnall, Broadcast Interactive’s co-founder and CEO.
BIM and TitanTV clients will now have access to an integrated suite of technology services, advertising tools, and a market-leading content syndication platform through one integrated partnership.
Mick Rinehart, TitanTV VP Product Management, noted “BIM is a unique strategic partner with the financial and development resources to invest in the growth of TitanTV products and services. BIM management has already demonstrated a strong commitment to providing enhanced tools for our customers. ”
“The acquisition of TitanTV positions BIM for aggressive growth in the near-term,” said BIM cofounder and Chairman Stephen Benedek. “We anticipate evaluating further acquisitions given BIM’s clean balance sheet and existing opportunities in the space.”