Dallas: The Dallas Advertising League (DAL), part of the American Advertising Federation’s Tenth District, will host the greater Dallas area’s second annual online media auction on Feb. 22, 2010, at 5 p.m. CST ending on Feb. 23, 2010, at 5 p.m. Beginning Feb. 1, 2010, the more than $1 million in paid media packages to be auctioned for a fraction of their fair market value will be available for preview on http://paddle42.com/public/dalfebruary2010 along with auction registration. Proceeds from the DAL Media Auction will benefit two charities: The DREAM Fund and the Dallas Ad League Foundation scholarship program.
Paddle 42, LLC of Kansas City, Kan., will oversee the DAL Media Auction. A portion of a bidder’s spend will be tax deductible. Available media inventory includes nearly 70 media packages spanning newspapers, local and regional magazines, out-of-home, direct mail, local radio and TV, and Internet.
A sampling of participants includes:CBS Radio ,ClearChannel Outdoor ,ClearChannel Radio ,The Dallas Morning News Niche Properties (Al Dia, Briefing, dallasnews.com, NeighborsGo) ,Dallas Observer ,Fort Worth Star Telegram ,Lamar Outdoor ,MNI ,Studio Movie Grill ,Texas Monthly ,Titan Outdoor ,Tribune 365 ,Univision Radio , USA Today and The Wall Street Journal.
“We’re building on the momentum of last year’s highly successful auction, again providing access to media for pennies on the dollar while supporting two charities that directly impact the advertising industry,” said Frank Kopec, executive director of the Dallas Ad League.