Home » Archive for February, 2010
News Corporation acquires a stake in Rotana Group
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London: News Corporation has announced that it has reached an agreement to buy a 9.09 per cent stake in Rotana Group, the Middle East media group. Under the terms of the agreement, News Corporation will acquire newly-issued shares in Rotana for $70 million. The company has an option to increase its stake to 18.18 per cent in the 18 months...
Reader’s Digest Announces New Board of Directors
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Pleasantville : The Reader’s Digest Association, Inc. (“RDA”) has announced that it has successfully completed its financial restructuring and has emerged from pre-arranged Chapter 11 well capitalized, having reduced its debt by 75 percent and lowered its gross operating leverage from 17.5x to 3.2x. With a significantly...
USA TODAY launches Hollywood’s Best: Academy Awards Preview
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McLean: USA TODAY has announces the availability of Hollywood’s Best: Academy Awards Preview, the 100-page glossy publication here just in time for the Oscars. Choose from one of four unique covers or collect all four.
Retailing for $7.99 Hollywood’s Best: Academy Awards Preview is available at newsstands nationally and online at hollywoodsbest.usatoday.com.
Hollywood’s...
UCompareHealthCare.com Names Alan J. Blosser Director Of Sales
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New York : The New York Times Company has announced that Alan J. Blosser has joined UCompareHealthCare.com as director of sales. In this role, Mr. Blosser will be responsible for selling UCompareHealthCare’s Patient Gateway program , which allows doctors to reach patients more effectively through tailored online profiles. He will report...
Warner Bros. Acquires Majority Stake in Rocksteady Studios
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Warner Bros. Home Entertainment Group has announced the acquisition of a majority stake in Rocksteady Studios, a privately held developer of interactive entertainment targeted at teens and adults, continuing Warner Bros.’ pattern as one of the industry’s fastest growing games publishers.
“Rocksteady demonstrated its professionalism...
ConnectedMedia acquires Global Broadcasting Systems
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Miami :ConnectedMedia Technologies, Inc. , a wholly owned subsidiary of X-Change Corporation,has announced that it has received the approval of the Secretary of State of Florida to close on the 52% of Global Broadcasting Systems, LLC, (GBS), a media company that operates in Radio, Television and Digital Media/Internet.
GBS owns and operates...
Active Interest Media Acquires Equine Network and Horse Media Group
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Boulder : Active Interest Media, Inc. has announced it has acquired all equine titles and online properties published by the Source Interlink Media division of Source Interlink Companies, Inc. and by Horse Media Group . Effective today, AIM’s new publishing group will cover all facets of the equine industry and will include the largest...
Suzuki Launches Marketing Campaign for Kizashi
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Brea : Following the successful initial rollout of its 2010 Kizashi (pronounced “Kee-Zah-Shee”), American Suzuki Motor Corp. (ASMC) launches an integrated marketing campaign designed to highlight the standout features and class-leading characteristics of its all-new sport sedan.
“To extend the reach of Suzuki’s...
Titan Promotes Two Executives to Expanded Roles
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New York : Titan, North America’s largest Transit Advertising company, has promoted Scott Goldsmith, its former General Counsel and Executive Vice President, to the role of President, Transit. Mr. Goldsmith has been with the company since its inception in 2001.
Based in Titan’s New York headquarters, Mr. Goldsmith will be charged...
comScore Launches Audience Advantage Predictive Modeling Platform
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Reston :comScore , a leader in measuring the digital world, has announced the launch of comScore Audience Advantage™, a digital audience optimization platform that enables publishers to provide advertisers and media planners with the ability to accurately reach their most valuable audiences.
Using anonymized data from its proprietary research...