Paul Greenberg was named President, Digital of Time Inc. Lifestyle Group, it was announced recently by Time Inc. Lifestyle Group President Steve Sachs. Greenberg joins Time Inc. with more than 20 years of experience in digital and traditional media with a proven track record in revenue and audience growth, team leadership, operations and business development. Greenberg will start on March 15th and will report directly to Sachs.
Most recently, Greenberg served as Executive Vice President and General Manager of TV Guide Online, a leading entertainment and video content portal, where he was responsible for the company’s digital media strategy, day-to-day management and P&L of TVGuide.com. During his 3-year tenure, site traffic grew from 3 million monthly unique visitors to nearly 14 million, according to ComScore. Prior to that, he served as Senior Vice President, Global Business Development and Partner Relations at MediaNet, a leading digital music provider, responsible for negotiating and closing new partnership deals with companies such as MTV, Yahoo! and Virgin. Previously, Greenberg worked at MTV Networks as Vice President, Business Operations for MTV.com. Greenberg started his career as a sports announcer at WTOP Radio in Washington, D.C. and then at 1010 WINS Radio in New York City.
“Paul is a proven leader in the digital media space and a recognized tour de force in the industry,”said Sachs. “I am thrilled to welcome such an accomplished veteran to our team. The digital properties of the Time Inc. Lifestyle Group have seen unprecedented growth in 2009 and the first quarter of 2010, and I know that Paul’s unique talent and expertise will help us continue this trend.”
The Time Inc. Lifestyle Group manages 10 digital properties including: Health.com Integrated Solutions, a top 10 health vertical reaching over 8 million* monthly unique users; RealSimple.com, a site that has doubled its audience to 2.5 million* users since it re-launched in February 2009; and MyRecipes.com, a leading online food and recipe portal with the web’s largest number of kitchen-tasted recipes and an audience of 2.7 million* users.
Greenberg earned a Bachelor’s degree from Columbia College and a Master of Business Administration from Columbia Business School. He currently resides in New York City.