New York : Reuters and News Distribution Network (NDN) has announced a video solution for newspaper, magazine, and radio outlets, which is built around an advertising-based revenue share model. The product delivers licensed, professional video across top-level categories including news, business, sports, entertainment and lifestyle.
NDN’s cutting-edge platform leverages Reuters editorial strength and other major news and entertainment sources to create a comprehensive video suite. Once aggregated in NDN’s control room, the video is indexed for efficient search capabilities and coded for client’s publishing purposes.
“This collaboration allows us to be at the center of a content distribution play, alongside other premium content owners and adds value to the US media market by providing a competitive alternative with a commercial benefit,” said Christoph Pleitgen, managing director of Reuters news agency for Thomson Reuters.
NDN’s state-of-the-art content distribution platform goes beyond the traditional licensing agreement to offer flexible advertising capabilities, which enable participants to share in and contribute to network revenues. The network also provides sophisticated video metric capabilities to support audience and advertising performance analytics.
“We believe this strategic relationship is a critical step toward bringing online publishers, the content and services needed to revolutionize their product offering,” said Greg Peters, chief executive officer of NDN.