Home » Archive for March, 2010
Susan Rovner Named EVP, Development, at Warner Bros. Television
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Susan Rovner has been named Executive Vice President, Development, at Warner Bros. Television (WBTV), it was announced today by WBTV President Peter Roth.
In her new position, the highly respected Rovner – an 11-year veteran of the Studio – will report directly to Roth. She will be responsible for spearheading the creation of new primetime...
BBC World Service collaborates with Zain for easy WAP content access across Africa
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BBC World Service is partnering mobile network operator Zain, in a collaboration that will provide Zain users with quick and easy access to BBC content via mobile internet.
Zain has now added BBC World Service banners to nine of its mobile portals across the continent. Users in Nigeria, Kenya, Burkina Faso, Ghana, Chad, Congo, Malawi, Sierra...
Americans Responding to Online Advertising in Greater Numbers
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Minneapolis :Consumers are more likely to read and act upon online advertising than they were a year ago, according to the second year of an Opinion Research Corporation consumer preference survey sponsored by Adfusion, an article-based advertising network and division of ARAnet. Every type of online advertising scored better with consumers...
Matthew Godfrey To Lead Young & Rubicam Asia
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New York : Young & Rubicam’s Chairman and CEO, Hamish McLennan, announced today that Matthew Godfrey would join the agency in May as President of Young & Rubicam Asia, based in the network’s headquarters in Singapore. He succeeds Ambar Brahmachary who, after completing three years in the role, is now exploring newer...
Kia Soul Commercial Named Automotive TV Ad of the Year
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New York : Already a recipient of numerous accolades including a “2010 Automotive Excellence Award” from Popular Mechanics and being recognized as the “Best Hatchback of 2010″ by Cars.com, the new 2010 Kia Soul was honored yet again today at the Nielsen Automotive Advertising Awards event in conjunction with the New...
Publicis Acquires Minority Stake in Taterka Comunicacoes
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Paris : Publicis Groupe has announced that it has acquired a minority stake (5%) in Taterka Comunicacoes (Taterka), an advertising agency based in Sao Paulo, Brazil. This move once again illustrates Publicis Groupe’s ongoing commitment to strengthen its presence in emerging markets.
The agency, established by Dorian Taterka in 1993,...
G2 Worldwide Names Kipp Cheng as Group Director, Corp Communications
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G2 Worldwide, a top five global activation marketing agency, has announced that Kipp Cheng has joined the agency to lead corporate communications for G2 USA and G2 Worldwide. Cheng will be based at G2’s global headquarters in New York, and will report to John Paulson, CEO, G2 USA, and Joe Celia, Chairman and CEO, G2 Worldwide.
Cheng assumes...
8 Million Viewers Tune in to Nickelodeon’s 23rd Annual Kids’ Choice Awards
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New York :Nickelodeon’s23rd Annual Kids’ Choice Awards (KCAs) hosted by Kevin James slimed its way to stand as the second biggest KCAs ever in the show’s 23-year history, averaging 7.6 million total viewers (P2+) on Saturday, March 27, (8-9:30 p.m. ET/PT). With kids, the live telecast scored 10.5/3.7 million K2-11.
The star-studded...
Top Gear promotes Simon Carrington as new Publisher
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Top Gear Magazine has promoted Simon Carrington, Associate Publisher to Publisher of the title, with immediate effect.
Carrington’s three year role as Associate Publisher saw him oversee the introduction of a compact edition of the title and orchestrate a circulation increase to over 200,000 copies. The most recent ABC results saw Top...
BBC World News Monthly reach up by 13%
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The latest Synovate PAX survey sees BBC World News record its highest weekly and monthly figures since the survey began publishing quarterly results in 2002.
BBC World News grew its monthly reach to 3 million across the region, up 13% to 20.7%, while weekly reach rose 14% to 1.5 million (10.7%). The channel’s daily reach also rose to...