Lonely Planet Magazine will be published in France from March 2010, under licence from BBC Magazines to Paperbox.
This will be the third international edition of Lonely Planet Magazine since the title launched in the UK in December 2008. The deal also marks the first partnership between Paperbox and BBC Magazines.
The first edition of Lonely Planet Magazine France will go on sale on 3 March 2010. It will have print run of 80,000 and a cover price of €4,90.
James Hewes, head of international development, BBC Magazines, said: “We are delighted to have agreed this deal with Paperbox, which is particularly significant as it marks the first European licence for Lonely Planet Magazine since its UK launch in 2008.”
Muriel Tallandier, Executive Director of Paperbox said: “We really enjoy BBC Magazines and we are very proud to be the publisher of Lonely Planet Magazine in France (and the BBC’s first press partner in this territory). The French market has been waiting for a practical and high quality magazine of this kind and it is fantastic to be launching such a respected brand in France.”
Lonely Planet Magazine France will be edited by Vincent Rea, who has 13 years’ experience in print journalism. He has worked for some of the major media groups in France, including PRISMA / GEO and AIR FRANCE MAGAZINE. He is also a respected travel guide writer, especially for Lonely Planet.
Paperbox publishes a range of books and magazines, with particular focus on titles linked to strong brands and media. It publishes eight magazines, three of which are dedicated to lifestyle issues. All Paperbox titles are distributed by NMPP via 30,000 newsstands across France.