Reston :comScore, Inc. has announced that Joan FitzGerald has joined the company as vice president, television sales and business development. Ms. FitzGerald will be responsible for establishing relationships with data providers and clients in the television arena and overseeing the expansion of comScore’s suite of digital measurement products to include the measurement of television viewing. Leveraging more than two decades of industry experience, Ms. FitzGerald will seek to foster strong relationships with major media companies and data providers to ensure comScore meets their needs for “three-screen” (i.e. TV, Internet and mobile) measurement solutions.
Ms. FitzGerald joins comScore from Arbitron Inc., where she served as vice president of Arbitron’s Cross-Platform Services. She has been a significant contributor to advances in media and marketing research, establishing deep relationships with leading media companies, and working collaboratively with them and internal operations, information technology, engineering and research teams to develop new products to measure cross-platform audiences. Accomplishments during Ms. Fitzgerald’s time at Arbitron included introducing ARB-TV, Arbitron’s television measurement service that measures in-home and away-from-home audiences, and establishing Arbitron’s first cross-platform measurement initiative – a collaboration between Arbitron, Omniture and comScore – to measure audiences for NBC Vancouver Olympics programming. Ms. FitzGerald was also vice president of sales for Project Apollo, a venture between Arbitron and Nielsen, where she secured contracts with leading consumer packaged goods and retail marketers. Ms. FitzGerald has a strong track record in working with a broad spectrum of media clients, including media companies, advertisers and advertising agencies.
Ms. FitzGerald holds an M.A. from University of Illinois at Champaign-Urbana and a B.A. from University of Virginia in Charlottesville, VA. Her research has been published in the Journal of Advertising Research and presented at major media research conferences.
“Joan’s reputation for establishing strong customer relationships and expertise in designing cross-media measurement solutions make her an excellent addition to comScore,” said Linda Abraham, comScore CMO. “We look forward to her playing a key role in expanding comScore’s capabilities in TV measurement so that we can provide our clients with a truly unified view of digital consumer behavior.”